Why We Recommend
Professional Website Management
Operating a business and maintaining technology are two very different focuses. You shouldn’t be expected to be an expert at both.
Here are some of the things we think deeply about each day:
1. Security & Hacks
According to internet live stats about 111,760 websites are hacked every day.
Of these, because WordPress powers more websites on the web than any other platform, WordPress websites tend to be hit more than any other platform. Large sites, small sites, and all sites in between are targets to hackers and automated hacking tools.
According to a Q3 2017 study by Sucuri, a multi-platform security company, WordPress continues to lead the infected websites they worked on (at 83%).
2. Technology is Always Moving
One of the biggest misconceptions about websites are that they will go on forever without updates or any attention paid.
Because the technology that powers computers, phones, browsers, search engines, and the internet itself is always being worked on and updated, the technology that shapes a website similarly needs to be updated to match a constantly shifting technical landscape in order to stay functional, relevant, and ranking in Google.
3. Are You Updating Web Content Yourself?
(Have You Gotten Around To It?)
Letting your latest work pass by without showing it means that exactly zero people will see it.
Your website is oftentimes your first impression on potential new clients or customers. Let it help you the most by making sure your your latest and greatest are always getting posted.
4. Google is Leaving You Behind –
If You’re Not Continually Updating
Search engines like Google are always updating their underlying technology and ranking algorithms. As they develop and update, sometimes they ask website owners to add new technical queues and elements to help their website display for the right searches and in the right format.
If no one is updating these elements, these websites get left behind.
5. Is Your Website the Best Sales Funnel It Can Be?
Being internet designers and marketers means we think about how when a visitor lands on a website, we can help move that visitor down the information and sales funnel to convert to a lead or client.
Most people don’t think about their website this way, but it can be one of your most powerful selling tools.
6. Finally, Who Will You Call When Your Website Goes Down?
We’ve all had calls to companies where you end up on hold for a couple hours, or hired the tech guy you send a couple emails to and it takes a week or two to hear back from.
When there’s an issue with your website, time is precious. A responsive company that will pick up the phone and be knowledgable and helpful just makes things easy.
(..Big banks could learn a thing or two from us.)
